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Showing posts from August, 2018

Data collection made easy

In early days, we have several ways to collect our customers data such as paper-and-pen, Excel spreadsheets, and Google Forms which still remain popular among the people. Either we ask our customers to do the data entry themselves, or admin to do the data entry manually. This requires a lot of manpower, and it is slow and time consuming. In Autobot, we offer various ways to make your data collection much efficient and practical.

From their participation in lucky draws
With our unique QR code and the winning prize of your choice, you can obtain your customers’ contact details and names through their participation, and begin building your customer database through transaction history. This method is convenient as you can automatically acquire your customer’s data without having to infringe their personal data. It is a way to rationalize data collection when they have something to gain from it.


From event attendance and campaigns
If you’re using a traditional approach to manage your events, …

New Customers vs Returning Customers

Many businesses do not know about their customer base, they will just keep on relying on new marketing tools to attract new customers. This may sound odd, but my belief and emphasis have always been on understanding my customer base so that I will be able to grow and retain them. The idea behind this is that, getting new customers is difficult, so it’s important to retain the ones I have, establishing a relationship with them while I continually look for new potential customers.

Let me share with you why you should get started to work on your customer base too!


Profitability of existing customers
The process usually begins with knowing who your customers are, which eventually helps to improve their customer satisfaction, and in turn your products are being sold more to your existing customers. Statistics have even shown that the probability of selling to an existing customer is 60%, which is much higher than to a new customer reported at 5%! Note that this profitability is not just a sho…